New Internet standards – a mobile revolution?

As the Web experience evolves, smartphones may soon live up to their name, and every business’s mobile strategy will grow in importance.

 

APRIL 2011 • Bengi Korkmaz, Richard Lee, and Ickjin Park …Source: High Tech Practice

 
An arcane-sounding change with potentially significant implications for consumers and businesses is under way on the Web: the shift to a new generation of HTML, the programming standard that underpins the Internet. Senior executives, regardless of industry, should take note; like the exponential growth of device-specific applications, this evolution of HTML will further boost the power of mobile devices, accelerating changes in the way people consume content and the potential use of smartphones and tablets as both a marketing platform and a productivity tool.

The next generation of the Internet standard essentially will allow programs to run through a Web browser rather than a specific operating system. That means consumers will be able to access the same programs and cloud-based content from any device—personal computer, laptop, smartphone, or tablet—because the browser is the common platform. This ability to work seamlessly anytime, anywhere, on any device could change consumer behavior and shift the balance of power in the mobile-telecommunications, media, and technology industries. It will create opportunities and present challenges. This article seeks to provide a primer on these changes for senior executives, who may feel the effects of the move toward “Web-centricity” much sooner than they think.

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About David Ford

As a professional Recruiter, David focuses on the recruitment of highly skilled Sales, Management, IT and Admin talent. The majority of his time is spent working with clients in Toronto and all points South and West of the GTA, including Mississauga, Burlington, Hamilton, KW and the Niagara peninsula, but also recruits for Sales & Admin in Calgary, Vancouver and Montreal.

David has more than 17 years of Sales and Senior Management experience and prior to recruiting, David managed large inside and outside sales teams all across the country with some of the largest financial institutions in Canada. David also held a Director level role in one of Canada's largest independent Tax and SR&ED Recovery firms.

David has many years of experience recruiting & training from an actual Sales Manager's seat and understands the challenges faced by all levels of Sales, HR and Management.