Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively. JULY 2011 • Bertil Chappuis, Brendan Gaffey, and Parviz Parvizi Source: High Tech Practice In This Article Exhibit: Digital consumers fall into seven distinct groups characterized by the types of digital experiences they prefer. Interactive: Who are the ‘iConsumers’? New [...]
Take a Grown-Up Recess
July 11, 2011 By
Take a Grown-Up Recess by Harvard Business Review It’s widely accepted that children need time to get out of the classroom and just play. Why do we assume adults grow out of this? The truth is taking breaks from work makes you more productive. Here are three ideas for an adult recess: Take a cell phone [...]
5-Minute Sales Meetings
July 6, 2011 By
by Jill Konrath Want to capture the attention of today’s crazy-busy prospects? Propose an initial meeting that’s only five minutes long. Suggest a short phone call or a quick online conference that will give them an opportunity to determine if it’s worth continuing the conversation. Follow these steps to create an irresistible 5-minute sales meeting. [...]
